M Y   N A M E   I S   E D W I N A

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I am  a UX Designer based in Singapore, currently working at Singapore Tourism Board.

I am keen to help business and products grow by discovering problems, defining working process, and delivering design solutions within brand guidelines.





F A V O U R I T E   M E T H O D O L O G Y

quantitative analysis, user interview, eyetracking, affinity mapping, customer journey, user flow, information architecture, rapid prototyping, customer feedback, A/B testing



E D U C A T I O N






©2022 Edwina Huiru Zhao